We love them because...
They make a statement, not in an overpowering way, but in a way that says fun and easy. Plus, they're extra comfy thanks to the slight stretch in the cotton fabric, and the part-elasticated waistband.
Label: Emma Vowles
About the collection
Exclusive to Busby & Fox, Emma's eponymous clothing collection is rooted in the simple joy of discovering something that looks and feels great. It’s about that coming-home, this-is-me feeling you get when you find clothes that give you the look you've always felt you should have. The moments where you stop settling, hit the spot and feel your truly wonderful self.
Perennial, no-brainer styles are peppered with some standout ‘Emma’ additions: the kind of things that so often take you by happy surprise when you walk into a Busby & Fox store, from softly sparkling sequins to evocative, vintage-style pieces and sumptuous, nature-inspired colours.
Easy-to-wear shapes and ageless appeal come from Emma's love for all female form, shape and size: her experience as a fashion buyer and the stories she’s heard from the women who've inspired her over the years now bring the stuff-of-dreams collection she’s imagined designing all the while.
Designed by Emma. Rooted in joyfulness. Created with you in mind.
