Busby & Fox Comes to Cheltenham
On Friday 24th July, we opened the doors to our new dual-fronted store in Montpellier, Cheltenham, the thirteenth home to Busby & Fox. We’re so grateful to our wonderful Cheltenham team and everyone who joined us over opening weekend – familiar faces and new friends alike – for making it a magical event. And there’s more to come – we’re pleased to share that we're also opening a store in Leamington Spa later this year.
We marked the store opening with a full weekend of celebrations. From complimentary fizz and brownies to in-store styling sessions with our founder, Emma and a specially curated capsule rail inspired by the charm of our new Montpellier home. The first ten customers each day were delighted to receive a surprise gift and gift card to enjoy, with a buzz gathering outside before the doors even opened.
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“We had a fantastic response to our store opening from both the Cheltenham community and our existing customers. There was a real buzz in the area and Cheltenham gave us an incredible opening weekend. We welcomed our wonderful new store team into the Busby & Fox family and loved meeting so many friendly faces as soon as our doors opened. The warm welcome from the Cheltenham community already tells us this will be a special home for Busby & Fox.”
Cath Frisby, Head of Stores
ABOUT US
We’re an independent womenswear brand creating a beautiful own-label collection with purpose, designed to make a meaningful difference to women’s wardrobes and bring confidence to everyday dressing.
Every piece is made to mix and match effortlessly from day to night, work to weekend, season to season. Our colours, shapes and fabrics are chosen to blend beautifully together, with clever cuts and thoughtful details that help you look and feel your very best, so you’ll find yourself styling a great look without even trying.
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