We’re proud to be a business that’s small enough to focus entirely on what matters to you, yet big enough to create our own-label womenswear collection with our customers front of mind.

The ingenious thing about the Busby & Fox collection is that you'll find you've styled a great look without even trying. The unique way that we work with shapes, colour and fabric means everything goes with everything else – day to night, winter to summer, year to year. Plus, we know all the clever tricks, cuts and details that make every piece complement your body and feel just right. When we sit down to design a new style, it's where we start. All because we understand the beauty of dressing in a way that makes you feel comfortable and confident.

As strong believers that feeling good is just as important as looking good, we’re excited to help you find those forever pieces. Discover the exclusive Busby & Fox fashion collection, as well as a carefully curated range of jewellery, accessories and homewares, here online and in one of our seven stores across Devon, Cornwall, Wiltshire and Oxfordshire.

Many say that when you discover that Busby & Fox’s creator, Emma Vowles, first made her name as a florist, it all makes sense. Shapes, textures and natural shades all work so beautifully together – in the drape of the clothes, in stunning jewellery, in seasonal displays, and in the vintage decor that wouldn’t be out of place in a Paris flea market.

Busby & Fox was inspired by Emma’s roots. Returning home to the rolling hills of South Devon from her career in London’s fashion industry, Emma followed her natural flair for putting together delightful things and built her first business as Emma Vowles Flowers.

A lifelong collector of curios and trinkets (and by then a mum of three little girls) Emma started to introduce homewares and accessories to the collection, followed by clothes... and in 2016, Busby & Fox was born. We've now opened our seventh Busby & Fox store, with more waiting in the wings.

Emma’s passion for creating, curating and beautifying a woman’s wardrobe comes from the heart: her greatest pleasure is to give women the look they’ve always felt they should have and, in turn, empower them to feel their very best.

While we’ve always tried to operate as considerately and ethically as possible, we fully recognise that we have much work to do and even more to learn on the road to being a fully ethical and sustainable business. We’ll be sharing more on our plans to set and reach long term sustainability goals in the coming months.

One initiative that we’re excited to share is our partnership with Ecologi, who enable businesses like ours to have a Climate Positive Workforce®. By funding every one of our employees to join this initiative, we are growing a company forest, and fully offsetting the emissions from our team's personal and professional lives.

We think it’s a pretty impressive initiative, and so do 6,000 other UK businesses who have joined the scheme. As well as reforestation, our participation means some of our profits are funding essential projects supporting communities all over the world which you can read about here.

We’ve also partnered with Eco-cart which allows customers to opt into a carbon-neutral purchase and delivery service when they buy online. You can offset both the production and the delivery of your order, and also help fulfil UN sustainable development goals such as creating jobs and education for local communities and fighting poverty.

Many say that when you discover that Busby & Fox’s creator, Emma Vowles made her name as a florist, it all makes sense. Shapes, textures and natural shades all work so beautifully together – in the drape of the clothes, in unique homewares and stunning jewellery, in seasonal displays, and in the vintage decor that wouldn’t be out of place in a Paris flea market.

Busby & Fox was inspired by Emma’s roots. Returning home to the rolling hills of South Devon from her career in London’s fashion industry, Emma followed her natural flair for putting together delightful things and built her first business as Emma Vowles Flowers.

A lifelong collector of curios and trinkets (and by then a mum of three little girls) Emma started to introduce homewares and accessories to the collection for others to treasure, followed by clothes... and in 2016, Busby & Fox was born. Fast-forward five years and the ribbon has just been cut at the seventh Busby & Fox store, with more waiting in the wings.

Emma’s passion for creating, curating and beautifying a woman’s wardrobe comes from the heart: her greatest pleasure is to give women the look they’ve always felt they should have and, in turn, empower them to feel their very best.

While we’ve always tried to operate as considerately and ethically as possible, we fully recognise that we have much work to do and even more to learn on the road to being a fully ethical and sustainable business. We’ll be sharing more on our plans to set and reach long term sustainability goals in the coming months.

One initiative that we’re excited to share is our partnership with Ecologi, who enable businesses like ours to have a Climate Positive Workforce®. By funding every one of our employees to join this initiative, we are growing a company forest, and fully offsetting the emissions from our team's personal and professional lives.

We think it’s a pretty impressive initiative, and so do 6,000 other UK businesses who have joined the scheme. As well as reforestation, our participation means some of our profits are funding essential projects supporting communities all over the world which you can read about here.

We’ve also partnered with Eco-cart which allows customers to opt into a carbon-neutral purchase and delivery service when they buy online. You can offset both the production and the delivery of your order, and also help fulfil UN sustainable development goals such as creating jobs and education for local communities and fighting poverty.