Busby & Fox is a clothing and lifestyle brand with six characterful stores in Devon, Cornwall and South Oxfordshire.

Our founder, Emma Vowles – who first made her name in floristry – has an artful knack for finding and presenting beautiful things. You’ll feel it in each of our stores: comfortable, inviting spaces that offer unique products, a warm welcome and honest advice. The kind you might expect to get from a trusted friend.



Whether you’re enjoying having a browse, looking for something to spruce up an old outfit or splurging on a whole new wardrobe, we like to make you feel special. It might be the care we take to let you know when we find something you’ll just love, or that we pop the kettle on when you walk through the door. It might be the fact we’ll never flatter you into making a purchase, and that you’ll never leave in something that doesn’t make you look and feel really good about yourself. Or, it might be the simple excitement of discovering gorgeous, well-made things – from soft Scandi knits and easy weekend-wear to sumptuous silk dresses, French perfumes and handcrafted homewares.

Whatever it is, and however you want to shop, we’ll always be happy to see you.